CUSTOM, RESTORATION AND FACTORY ORIGINAL
AUTOMOBILE AND TRUCK UPHOLSTERY

LA CUSTOM INTERIORS IS ONE OF SAN ANTONIO'S
PREMIER AUTO UPHOLSTERY COMPANIES.  LEONARD
(LENNIE) ALVARADO OPENED THIS BUSINESS IN 2003
AFTER 12 YEARS OF EXPERIENCE IN OTHER LOCAL  
FIRMS WHICH  DID A WIDE VARIETY OF UPHOLSTERY
PROJECTS.  HE WAS THE "GO TO GUY" FOR CUSTOM
AUTO PROJECTS AND SOON REALIZED THAT THE
MARKET WAS RIGHT FOR A SPECIALTY SHOP
FOCUSED SOLELY ON AUTOMOTIVE PROJECTS, AND
LA CUSTOM INTERIORS WAS BORN. LA'S RAPID
REPUTATION GROWTH QUICKLY RESULTED IN HIS
HAVING TO MOVE TO HIS PRESENT LARGER
FACILITY.  WITH THE EXPANSION OF FACILITY HE
ALSO EXPANDED HIS STAFF AND BEGAN TAKING IN
MOTORCYCLE PROJECTS AND ON OCCASIONS BOATS
MUSCLE CAR RESTORATIONS

OLD CAR RESTORATIONS ARE BIG BUSINESS
THESE DAYS AND LA CUSTOM INTERIORS IS IN
DEMAND WITH THE LOCAL CAR ASSOCIATIONS

LA RECREATES SEAT COVERS, DOOR PANELS,
HEADLINERS, IN SOME CASES EVEN DASH PAD
COVERS IN THE ORIGINAL STYLE,  AND
IF DESIRED, WITH ORIGINAL PATTERN
MATERIALS.  OFF THE SHELF MASS PRODUCED
"COVERS" OFTEN ARE INEXACT AND NEED
MODIFICATION.  LA MAKES THEM FROM SCRATCH
AND USUALLY SAVES SOME SCRATCH OVER
WHAT THE BIG PARTS PLACES CHARGE.

LA HAS RESTORED THE INTERIORS OF
CHALLENGERS, CUDAS, CHARGERS, MUSTANG
CONVERTIBLE COUPES AND FASTBACKS,
FIREBIRDS, GTOS, NOVAS, AMXS,DARTS,
DUSTERS AND MANY MANY OTHERS.

LA ALSO RESTORES TRUCK INTERIORS AND AT
TIMES BOATS
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             CUSTOM PROJECTS


LENNIE'S PERSONAL INTEREST IN 1960S AND 1970S MUSCLE CARS WAS THE
IMPETUS FOR HIS THRIVING BUSINESS.  HE STILL DABBLES WITH HIS DODGE
DARTS DUSTERS AND CHALLENGERS.  SOME OF HIS CUSTOMER  PROJECTS
HAVE WON RECOGNITION IN NATIONAL CAR SHOWS AND HAVE APPEARED IN
NATIONAL MAGAZINES.

ON HIS FIRST MEETING WITH A CLIENT HE VISUALIZES THE DREAM CAR THAT THE
CLIENT HAS IN MIND.  HE THEN DRAFTS HIS PROPOSAL AND WORKS THE DESIGN
UNTIL BOTH HE AND THE CLIENT ARE COMMITED. ALL WORK IS DONE BY HAND
IN THE LA FACILITY.  CUSTOM EMROIDERY IS OFTEN ADDED TO EMHPASIS THE
VISION BEING CREATED. LENNIE OFTEN ADDS TOUCHES TO THE THEME AS HE
PROGRESSES IN A SEPARATE PIECE TO OFFER THE CLIENT A CHOICE BETWEEN
TREATMENTS

THE SKY IS THE LIMIT ON MATERIALS.  HE CAN USE WHATEVER THE CLIENT
CHOOSES.  LEATHER, CARBON FIBER, VINYL, CLOTH, SIMULATED EXOTICS ARE
REAL POPULAR RIGHT NOW.